Creative Media: Guide for Non-Designers

This book, which was written with non-designers in mind, is not a collection of ideas or a collection of software tutorials. Instead, it is a comprehensive journey through design theory, visual narrative, user experience, and research in design. It is an exploration of how color, typography, imagery, and composition converge to create compelling visual narratives. Whether you are an entrepreneur aiming to craft a striking brand identity, a marketer seeking to captivate your target audience, a student aiming to enhance your presentations, or anyone with a desire to communicate effectively through visual means, this book will equip you with the principles, techniques, and inspiration to bring your ideas to life.

Prof. Dr. Ahmad Zamzuri Mohamad Ali is a Professor of Multimedia in the Faculty of Art, Sustainability and Creative Industry, Universiti Pendidikan Sultan Idris, Malaysia. He has a PhD in Multimedia Design from Universiti Sains Malaysia (USM), a Master in Education and Bachelor Degree in Electrical Engineering from Universiti Teknologi Malaysia (UTM). Has taught both face-to-face and online classes in higher education for over 25 years. His research and publication interests are in the field of Instructional Technology. Specifically, in multimedia design and teaching and learning coding/programming.

Darni Darmin is a Lecturer in the Department of Electrical Engineering, Politeknik Sultan Azlan Shah, Malaysia. She has a Master in Technical and Vocational Education and a Bachelor Degree in Electrical Engineering from Kolej Universiti Teknologi Tun Hussien Onn (KUiTTHO). Has 20 years of teaching experience; mainly, teaches C programming, CAD, computer architecture and organization, and multimedia courses. She was also involved in numerous innovation and research activities in the field of immersive learning.

Dr. Muhammad Ihsan Rokeman is a Senior Lecturer of Instructional Technology in the Faculty of Human Development, Universiti Pendidikan Sultan Idris, Malaysia. He obtained a PhD in Multimedia Design from Universiti Pendidikan Sultan Idris, a Master in Multimedia Education from Universiti Pendidikan Sultan Idris, and a bachelor degree (Hons) of Information Technology (Multimedia Studies) from Universiti Kebangsaan Malaysia. Has 19 years of experience as an educator in the field of Information Technology, Instructional Technology, and Multimedia Education. His research and publications focus are in the field of instructional technology, animation, and inclusive education.