STRATEGIC MARKETING MANAGEMENT: THE ESSENTIALS IN A DIGITAL AGE

Lennora Putit is a Marketing Professor at the Department of Entrepreneurship and Marketing Studies, Faculty of Business and Management (FBM), Universiti Teknologi MARA (UiTM), Puncak Alam Campus, Selangor, Malaysia. Professor Putit has been actively engaged in both academic and research activities, as well as providing training and consultancy services for the academia and industrial sectors over the past 28 years. She has also authored numerous academic articles in refereed journal publications and conference proceedings. To date, Professor Putit has written 11 business-related books and academic manuals with other coauthors targeting the HEIs academic market. Her current research interests include strategic marketing management, digital marketing, culture, e-consumer behaviour, innovation and sustainability in e-business.

Mohamad Fariz Abdullah is a senior lecturer in the Department of Entrepreneurship and Marketing Studies at the Faculty of Business and Management, UiTM Puncak Alam, Selangor, Malaysia. Graduated with a Master in Science (Research) – Marketing from UiTM, he is currently pursuing his PhD studies in the field of digital marketing. Fariz’s current research interest is in digital marketing and e- entrepreneurship.

Mohadzlishah Mazli is a senior lecturer in the Department of Entrepreneurship and Marketing Studies at the Faculty of Business and Management, UiTM Puncak Alam, Selangor, Malaysia. He possesses a PhD in Business Administration from Universiti Islam Antarabangsa and a Master of Business Administration from Universiti Putra Malaysia. His research areas include marketing and consumer behaviour.

Noor Rita Mohamad Khan graduated with a MBA from Universiti Sains Malaysia in 1996 and a BBA in Marketing from Iowa State University in 1991, Ms Noor Rita Mohamad Khan is a senior lecturer at the Department of Entrepreneurship and Marketing Studies, Faculty of Business Management (FBM), Universiti Teknologi MARA, Puncak Alam Campus, Selangor, Malaysia. She has 28 years of teaching experience in the areas of strategic marketing management, marketing research, services marketing, relationship marketing and business analytics. She has also contributed a number of articles to several business journals and QS-Global Education News (formerly known as QS-WowNews).

Norzehan Abu Bakar was a senior lecturer at Universiti Teknologi MARA (UiTM). She graduated from Western Michigan University with a BBA (Marketing) and Universiti Kebangsaan Malaysia with an MBA. She completed her doctorate studies at Universiti Sains Malaysia (USM) in 2019. She has 20 years’ experience in areas such as global marketing, strategic brand management, business marketing and others. Her main research interest was consumer behaviour, marketing and culture. She has contributed articles to several academic journals. Besides that, she was a peer reviewer.

Graduated with a Ph.D. from Universiti Teknologi Malaysia, Noorita binti Mohammad is a senior lecturer at the Department of Entrepreneurship and Marketing Studies, Faculty of Business Management (FBM), Universiti Teknologi MARA, Puncak Alam Campus, Selangor, Malaysia. Her areas of interest are consumer behaviour, strategic marketing management, marketing research, and marketing.

Dr. Dilip S. Mutum is a Professor of Marketing at the School of Business, Monash University Malaysia. He was the head of the Digital Transformation research cluster in the school. Dilip has advised various organisations on digital marketing and digital transformation. His research has been published within a range of publications – both in print and online. He currently sits on the editorial boards of a few journals. Dilip is a Fellow of the Higher Education Academy (UK) and an HRDF Certified Trainer. Hehas run workshops/seminars for both public and private sector clients. He has more than 20 years of working in academia. Before Monash, Dilip was attached to Nottingham University Business School, University of Nottingham Malaysia, where he was also Divisional Director for Leadership, Management, and Marketing. Dilip has previously worked with Coventry Business School, Coventry University; Warwick Business School, University of Warwick; and Universiti Utara Malaysia.

Dr. Ezlika M. Ghazali is an Associate Professor of Marketing at the University of Malaya, Kuala Lumpur, where she earned her MBA before completing her Ph.D. at Warwick University, UK. With over 140 publications, her research encompasses consumer behaviour, sustainability, and digital marketing, solidifying her reputation as a leading academic and expert consultant. Dr. Ezlika has  made significant contributions to cnsumer protecton and policy through her consultancy work. She served on the Consumer Protection Committee at the Malaysian Aviation Commission (MAVCOM), influencing consumer protection policies, and advised on the 12th Malaysia Plan for the Ministry of Domestic Trade and Consumer Affairs, focusing on consumer welfare. She also contributed to a feasibility study for MATRADE on developing a virtual exhibition trade platform. Her academic leadership includes a previous role as Head of the Management Department and extensive involvement in teaching and mentoring, having supervised numerous PhD scholars and over 60 master’s theses. Her research has been published in top-tier journals such as the Journal of Consumer Behaviour, International Journal of Consumer Studies, Journal of Global Marketing, and Journal of Service Theory and Practice. Beyond academia, Dr. Ezlika is a trustee of Hearts of Gold, where she provides strategic consultancy to support the business operations of an organisation dedicated to employing neurodivergent adults. Her combined expertise in research and practical application reflects her commitment to addressing real-world consumer behaviour challenges, particularly at the intersection of technology, culture, and sustainability in marketing.